[Trombone-l] Honda Ad

[Bill Dinwiddie]

Sam,

I totally forgot about the rehearsal, which is accessed by clicking on the 
last frame of the commercial. This is a wonderful view into the creative 
process used on this spot. Big, big kudos to composer Steve Sidwell and all 
the intensely creative people who worked on this project. I suppose I am 
just an old Anglophile, but I really admire the Brits. When they do 
something, it is almost always done with an eye to beauty and detail. If 
this spot had been done in the US, they would have used a Golldarn 
synthesizer.

It gives me hope that a very large company like Honda would see fit to spend 
the money, that they obviouly did, to "get it right" and with some vision, 
instead of going to some guys who would just "crank it out" for one 
one-hundredth of the cost.

Bill


----- Original Message ----- 
From: "Samuel Keyser" <keyser at MIT.EDU>
To: "Bill Dinwiddie" <billdin at comcast.net>
Cc: "Samuel Keyser" <keyser at mit.edu>
Sent: Wednesday, January 10, 2007 1:22 PM
Subject: Re: [Trombone-l] Honda Ad


> Bill, that was amazing.  Absolutely amazing.  I watched the ad twice 
> (first time I'd ever seen it).  I watched the rehearsal.  What  impressed 
> me was how the creators were so focused on getting it  right. They defined 
> what it meant to be a professional.  No compromise.
>
> When you come down to it, the whole enterprise is stupid.  It's  selling 
> value is obviously the gimmick of human voices.  But the  participants got 
> around that.  However stupid the enterprise may (or  may not) have seemed 
> to them, that was not the point.  The point was  that they were going to 
> get it right.  And they certainly did.
>
> Thanks for the heads up.
>
> Jay
>
> PS.  I had my speakers cranked so much that my wife (on the third  floor) 
> intercom-ed me to ask what the hell was going on.
>
>
>
>
> On Jan 10, 2007, at 1:53 PM, Bill Dinwiddie wrote:
>
>> Subject: Honda Ad
>>
>>
>>
>> This has been around, but it is a great spot. Speakers up...a lot.
>>
>>
>>
>> http://84.40.3.164/
>>
>>
>>
>>
>>
>>
>> Bill Dinwiddie
>>
>> billdin at comcast.net
>>
>>
>>
>>
>>
>>
>> _______________________________________________
>> Trombone-l mailing list
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>
> Samuel Jay Keyser
> Editor, Linguistic Inquiry
> Emeritus Professor of Linguistics
> Department of Linguistics
>     and Philosophy
> MIT
>
>
>