[BusinessGrad] Updated summer schedule

[Gambrell, Elizabeth]

Hello!

Attached is an updated schedule for Summer 2022.  The only change is we have added a new MBA elective to Summer I.  Below is a course description if you are interested in taking the course.


MARK 592 - Marketing Analytics



This course provides students exposure to and hands-on experience with today's most prevalent and impactful business & marketing analytics methods and models. Students will learn to use data to solve business/marketing problems - especially as they relate to understanding customers, segmentation & targeting, lifetime value, customer relationship management, and optimization of marketing actions and tactics, such as pricing or resource allocation.


Have a great day!

Elizabeth Gambrell, M.Ed.
Associate Director of Academic Programs
Brock School of Business

205-726-2040<tel:+1205-726-2040> | office
eagambre at samford.edu<mailto:eagambre at samford.edu>
www.samford.edu/business<http://www.samford.edu/business>
800 Lakeshore Drive
Birmingham, AL 35229<https://maps.google.com/maps?q=800+Lakeshore+Drive,+Birmingham,+AL+35229,+US>

[Samford Brock School of Business Logo]

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